Under Sell → Prices you define what exists to be bought in your community.
Subscription (recurring)
An access plan, charged monthly or annually. The member joins, pays, and the charge repeats until they cancel.
You can have several plans (say, "Basic" and "Premium") unlocking different content.
One-off product
A single charge. Good for a standalone course, mentoring, an event ticket.
Course sold separately
A course can sit outside the plans with its own price. Whoever buys gets that course — not the whole community.
Free
A community with no price works too. You still get the feed, courses, lives and ranking — you just don't charge.
What the member sees
Checkout shows what's included, the price, and the coupon if there is one. It accepts Pix, boleto and card (up to 12 instalments, depending on the connected gateway).
Price is the easiest decision to change and the most expensive one to postpone. Pick a number, publish, and adjust with real data.