Coupon
Under Sell → Coupons. A code the member types at checkout. You choose:
- amount — percentage or fixed;
- validity — the date it stops working;
- usage limit — how many times in total.
A coupon on a subscription is recurring. A 50% discount on a monthly plan doesn't apply only to the first month: it becomes the monthly charge from then on. The screen warns you when creating it — read the warning before confirming, because undoing it means talking to the customer.
Promotion
Under Sell → Promotions. Unlike a coupon it needs no code: it applies to everyone inside the time window you set, and shows as a banner on the community page.
Upsell
Under Sell → Upsells. An extra offer that appears at checkout, next to the main purchase. The member ticks a box and takes both at once.
Works well for: lifetime access to a course, standalone mentoring, supporting material.