Under Talk → Email.
Campaign
You write it, choose who receives it and send (or schedule). The editor takes formatted text, images and a button.
Who receives it
You can send to everyone or to a segment:
- members on a specific plan;
- people who joined in the last X days;
- people at risk;
- people with a given tag;
- people who finished (or didn't finish) a course.
What Cool measures
After sending you see delivered, opens, clicks — and, more importantly, how much revenue that campaign generated. The sale comes back attributed to the email that produced it.
Unsubscribe
Every campaign email carries an unsubscribe link, by law and by common sense. Whoever unsubscribes leaves campaigns and keeps receiving transactional mail (receipts, billing notices, support replies) — the two are different, and Cool treats them as different.